Read here about Pay Per Install (PPI) for publishers. Overall, the average global CPI is $2.24, when taking every region, platform, and device into consideration. For instance, the average CPI for iOS devices is $2.37 in the US, $0.98 in China, and $0.22 in Brazil, with Android apps at $0.44, and iOS apps at $0.86. Average cost per install in 2023Īverage cost per install can vary depending on the country, platform, and ad unit. This provides you with a baseline cost to acquire a single user. For example, mobile games tend to have a higher CPI than other app categories, while certain gaming genres like casino games can demand above-average CPIs as well. App category and genre: The specific category and genre of your app can dramatically influence the overall CPI. For example the CPI on in-app ad networks may vary from the CPI on social media channels or search channels like Apple Search Ads.Ĥ. Advertising network: Each media source will offer a different rate for deploying advertisements. Many studies have found that worldwide, Apple users are willing to spend more on IAPs than Google users, which equates to a higher average cost per install.ģ. Device platform: Android and iOS apps generate contrasting CPIs as well. It's important to keep track of CPI benchmarks to ensure you are in a good spot.Ģ. The US tends to have the most expensive CPIs, however, the numbers can change daily based on prevailing factors. Install location by country: CPI differs by country depending on how big the audience is, how much they spend inside the games, and type of ad unit. Any of these variables could have a big influence on your ROI.ġ. There are many important factors to take into consideration when buying on a cost per install basis, with each factor affecting the price of the cost per install. CPI is a very common pricing model, and is specific for mobile apps only. CPI cost per install: Formula, average cost in 2023 & moreĬost per install or CPI is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user installs their app from their ad.
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